Modern Male’s Guide to Sake: 101

Fists are pounding on tables as you and the boys are screaming “Sake, Sake, Sake, oi, oi oi”
Cheap beer and Sake spill everywhere as you engage in the time honored bro ritual of the Sake Bomb. The tradition is one that’s undoubtedly fun, despite being a little culturally insensitive and obnoxious to all around you. We’re not here to tell you that you’re too old to yell in public and slam imported drinks. However, we are here to drop some knowledge on the rich cultures and tradition of sake in order to open you up to a whole new world of libation. Not to mention, you will come off as way less of an asshat on your next visit to the local izakayaa type of informal Japanese gastropub.

Da fuq even is Sake?
First off, it’s pronounced Saké (Sock-ayyye), not Sakee. We know you’re American and the world revolves around us, but show a little cultural respect by not mispronouncing the national beverage of Japan. Next, Sake is not a rice wine. Rather, the brewing process more closely resembles that of beer. Now that we’ve got the basics out of the way, we can discuss what makes Sake so great and why you should be interested.

Lol why would I ever drink this when I’m a patriot and Bud Light is $2.00 a glass?
While once thought of as a novelty or exotic alcohol, Sake is now one of the fastest growing sectors in the US market. The reason? Sake is one of the cleanest types of alcohol one can put in their body as it’s simply fermented rice and water. If enjoyed in a reasonably responsible manner this translates into less of a hangover. Sake is gluten free so it can save your overly sensitive little Millennial tummy from being “triggered.” On top of that it has 1/3 of the acidity of wine and is relatively low in histamines, which means you can “get lit” without running the risk of feeling like total shit the next day.

“Chad and I tried it once and it’s not for me”
It’s understandable if it’s not your favorite when your first experience probably involved a nuclear hot brew served out of a large carafe at a cheap happy hour sushi joint. We’re not saying there’s anything wrong with that, but we are saying you don’t judge the entire beer category on the Natty Ice you were shotgunning with your friends freshman year. Odds are if you don’t like Sake, you haven’t tried the right one. Just like beer or wine, there is a a Sake varietal to pair with almost any pallet, cuisine or occasion. Most fine Sakes are actually enjoyed cold and should be bottled or canned to preserve their freshness.


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